Group decisions: When more information isn't necessarily better

In their paper, Albert Kao, a Baird Scholar and Omidyar Fellow at the Santa Fe Institute, and Iain Couzin, Director of the Max Planck Institute for Ornithology and Chair of Biodiversity and Collective Behavior at the University of Konstanz, simulate the information-sharing patterns of animals that prefer to interact with certain individuals over others. The authors' modeling of such animal groups upends previously held assumptions about internal group structure and improves upon our understanding of the influence of group organization and environment on both the collective decision-making process and its accuracy.

Modular -- or cliquey -- group structure isolates the flow of communication between individuals, so that only certain animals are privy to certain pieces of information. "A feature of modular structure is that there's always information loss," says Kao, "but the effect of that information loss on accuracy depends on the environment."

In simple environments, the impact of these modular groups is detrimental to accuracy, but when animals face many different sources of information, the effect is actually the opposite. "Surprisingly," says Kao, "in complex environments, the information loss even helps accuracy in a lot of situations." More information, in this case, is not necessarily better.

"Modular structure can have a profound -- and unexpected -- impact on the collective intelligence of groups," says Couzin. "This may indeed be one of the reasons that we see internal structure in so many group-living species, from schooling fish and flocking birds to wild primate groups."

Potentially, these new observations could be applied to many different kinds of social networks, from the migration patterns of birds to the navigation of social media landscapes to the organization of new companies, deepening our grasp of complex organization and collective behavior.