I hear what you say! Or do I?

A study, carried out by Rebecca Hirst, a PhD student in the School of Psychology at the University of Nottingham, in collaboration with Dr Harriet Allen and Dr Lucy Cragg (Univeristy of Nottingham) and Jemaine Stacey and Dr Paula Stacey at (Nottingham Trent University), has shown there is a developmental shift in sensory dominance as children grow older.

The research: 'The threshold for the McGurk effect in audio-visual noise decreases with development' has been published in Scientific Reports. 

In 1976 the McGurk effect demonstrated the interaction of hearing and vision in speech perception. When we hear one syllable, but we see the mouth movement of another syllable, this leads us to perceive a third syllable. And, if a person is getting poor quality auditory information but good quality visual information, they may be more likely to experience the McGurk effect.

It's down to the way our brain develops

Because the part of the brain responsible for auditory information develops earlier than the part of the brain responsible for processing visual information, and because children gain more visual experience across childhood (i.e. reading), Rebecca and her team predicted that younger children would be less susceptible to McGurk responses, and that adults would continue to be influenced by vision in higher levels of visual noise and with less auditory noise.

This new study showed that susceptibility to the McGurk effect was higher in adults compared with 3-6-year-olds and 7-9-year-olds but not 10-12-year-olds. Adults and older children were more easily influenced by vision. Reduced susceptibility in childhood supports the theory that sensory dominance shifts across development and reaches adult-like levels by 10 years of age.

Rebecca designed a 'spy' game called 'Spot the Sound' to launch her study during the School of Psychology's 2017 Summer Scientist event for young children and their parents.

They recruited 96 children at the event and separated them into three age groups 3-6 years; 7-9 years; and 10-12 years. They were joined by 32 adults aged between 20 and 35 years of age.

Rebecca said: "Our findings show that children rely more on auditory information. This means they are less susceptible to illusions in which vision changes sound. Conversely, adults are more likely to be influenced by what they see, and what they see can change what they hear."