Public health leaders call for coordinated communication response to COVID-19

As the COVID-19 outbreak in the United States rapidly expands, the authors say, the public needs reliable and actionable information to help them understand their risk of exposure as they go about their lives. They need clarity and transparency about travel bans, quarantines, personal protection efforts, and social distancing (e.g., closing mass transit, closing schools, or cancelling sporting events). Moreover, the public needs the assurance that as more is learned about this emerging infection, the information they get from trusted sources reflects both accurately and clearly what the health care establishment does and does not know.

"Currently, the public health community does not have all of the evidence needed to reliably predict the trajectory of this infection," Ratzan says. "Unfortunately, this uncertainty creates a ripe environment for both fear and misinformation."

The authors of the article urge a leading governmental medical spokesperson, such as the U.S. Surgeon General, to create and lead a credible, public-private, interdisciplinary new bureau to inform the United States and serve as an international resource in times of emerging global health threats. Such a bureau could forge long-term relationships with media sources to deliver sustained, up-to-date, evidence based, health-literate communication and serve as a central resource for compelling, scientifically-sound information, medical strategies, personal protection measures, electronic resources, and more.

"The public needs and wants to be able to believe and follow evidence-based guidance from trusted sources," the authors write. "Sound health communication will serve the public well as public health professionals manage the national response to COVID-19 and strengthen the health information infrastructure for when the next novel infection strikes."