Daily acts of sexism go unnoticed by men, women

Things such as calling women "girls" but not calling men "boys" or referring to a collective group as "guys" are forms of subtle sexism that creep into daily interactions. The study helps not only identify which forms of sexism are most overlooked by which sex, but also how noticing these acts can change people's attitudes.

"Women endorse sexist beliefs, at least in part, because they do not attend to subtle, aggregate forms of sexism in their personal lives," wrote authors Julia C. Becker and Janet K. Swim. "Many men not only lack attention to such incidents but also are less likely to perceive sexist incidents as being discriminatory and potentially harmful for women."

The study goes on to differentiate the way men and women's beliefs change once they become aware of subtle sexism. Women need to "see the unseen," the authors note, to make corrections, whereas men need not only to be aware of the sexist behavior or comments, but also to feel empathy for the women targeted. These results are consistent with other studies which found that empathy is an effective method for reducing racial and ethnic prejudice.